From dating to banking to entertainment, technology shapes every aspect of modern life. Therefore, it is unsurprising that technology has revolutionized the real estate industry—and in the race to attract buyers, sellers and agents who do not leverage the latest tech trends risk falling behind the competition.
According to the National Association of Realtors, 89 percent of today’s buyers use online tools as they search for a home. Given this statistic, it is crucial that listings include high-resolution, professionally shot photos in order to pique buyers’ interest as they scroll through multiple online listings. Beyond appealing pictures, here are some ways to secure a quick and profitable home sale through the use of technology:
Allow buyers to virtually explore your home through 3D tours and videos. Videos—complete with music and narration—offer an engaging way to showcase a home, while 3D tours enable buyers to “walk” through the home room to room. By essentially allowing prospective buyers to enter the home from afar, these immersive features provide a more realistic experience than photos alone.
Include interactive maps on the listing. A property’s location is one of the key considerations for buyers. Some buyers desire homes in close proximity to shopping, dining, and entertainment, while others prefer quiet neighborhoods with ample space between properties. By ensuring that listings have interactive maps that highlight the features surrounding a home, buyers are able to focus on their preferred types of communities without having to arrange in-person property tours.
Help buyers envision themselves living in your home through virtual staging. In order to consider making an offer on a property, most buyers must be able to picture themselves actually occupying the home and tailoring it to fit their unique styles and needs. Home staging is a popular way to facilitate this effect. In the digital age, virtual staging has emerged as an easier and far less expensive alternative to traditional staging, which requires the rental and strategic display of furniture and other decor. By contrast, professional virtual stagers skillfully alter photos of a home by superimposing more attractive furnishings, paint colors, lighting, and more, allowing buyers to see the property at its best without generating excessive costs for sellers or agents.
Give buyers a birds’-eye view of your property with drone photography. While 3D tours and videos invite buyers to digitally enter your home, drone photography offers an aerial perspective. While it is a particularly useful tool for showcasing homes that are set on large lots or boast impressive views, drone photography imbues any property with an air of grandeur. If you choose this medium, be sure to tidy your property before the photo shoot, removing debris in the yard or objects on the driveway that could detract from the quality of the images.
Ask your realtor about his or her social media strategy. Most realtors maintain Facebook pages, where they share photos and information on their active listings. However, social media is constantly evolving as a marketing tool, and other platforms—including Instagram, Pinterest, and Twitter—can be used to exponentially increase your home’s exposure to potential buyers. Sites like YouTube are also powerful platforms for posting videos of your home.
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